passionate work

We need to cool down

We need to cool down

Passion. It’s what we’re told is the drive for creative work. It’s what allows us to create incredible work, getting deep into its core and working on it intensely. It’s what makes us care.

It’s also what makes us work from the moment we wake to the moment we go to sleep on projects. It’s what makes us say yes to every offer that comes our way, just for the opportunity to become involved in more creative work. It’s what makes us work several jobs at once. Or more accurately, it’s what lets us put up with these conditions.